The role

The Marketing team, which is also part of the Growth team, is a multidisciplinary team responsible for top-of-funnel customer acquisition and brand awareness. As the SEO Manager in the Marketing team, you’ll be working with other marketing team members, content strategists, copywriters, agencies, analysts, engineers, user researchers, and designers. This role reports to the Director of Digital Marketing.

Your primary focus will be to increase high quality organic traffic to our website leading to an increase in our paying customer base. The objective is to use both content, technical and off-site SEO to reach our target audience throughout their decision journey and bring them into our product. We are a data driven team and will continuously iterate based on insights, A/B testing and qualitative user feedback. Ideas can come from anyone, data is the final judge.

You can check out our website to see what kind of messaging and features you will be marketing, and also download our app to sign up for a free trial to get a first hand experience of our product.

Responsibilities

• Directing and overseeing the SEO strategy and execution for our core website and additional site content (ex: blogs, guides)
• Collaborating with our team of content strategists, copywriters and agencies to ideate and produce impactful SEO focused content
• Working with our team of engineers and designers to ensure our website adheres to technical SEO and conversion rate optimization (CRO) best practices
• Analyzing SEO performance against historical and forecasted goals, to provide actionable optimizations and testing proposals
• Develop strong off-site SEO authority by generating quality backlinks and positioning our brand in other top-of-page SERP placements
• Contribute to the team’s vision, strategy and agenda
• Helping the team grow as a whole by sharing knowledge and lifting each other up

About you

We're always looking to work with people who are friendly, professional, humble, open, and with a passion for details. You are probably not a stranger to describing yourself as:

• Self-sustaining – you can work independently, taking initiatives and planning your own time
• Curious – you enjoy learning new things to grow both professionally as well as on a personal level
• A good communicator – you enjoy discussing different solutions and strategies for technical challenges
• Agile – you feel comfortable in a dynamic environment where focus lies in what’s important here and now, with the ability to realize when it's time to change the game plan and when to stick to it
• Humble – you are an open person, you say what you mean and mean what you say
• Street smart – crafty, able to build solutions with limited resources
• Not a perfectionist – but disciplined and methodical in your approach to solving problems

Mandatory requirements

• Created and executed on a long-term content roadmap targeting keywords/topics based on data using new and refreshed content
• Strong proficiency in analyzing SEO performance using multiple dimensions, success metrics, and 1st and 3rd party tools (Google Analytics, Google Search Console, Ahrefs, SEMrush)
• Experience generating backlinks starting with outreach strategy, to securing relevant link or content placement
• Familiar with technical SEO best practices including: multilingual configuration, pagespeed optimization, sitemap creation, and more
• Comfortable working in website CMS platforms to edit and publish content
• Experience with AI services/tools and a good understanding of how they can be used as an aid

Beneficial requirements (not required)

• General interest in music and/or music technology
• B2B or PLG SasS products
• Copywriting and editing
• YouTube video SEO
• Front-end development (JavaScript, CSS)

About us

Soundtrack Your Brand is a B2B company providing music streaming services to more than 80,000 businesses in over 70 countries, from the restaurant or retailer round the corner to larger brands such as Lululemon, Joe & The Juice, Toni & Guy and TAG Heuer.

The company consists of 90+ talented, motivated and humble employees. We follow the tenets of product-led growth (PLG), where the product is the primary driver of customer acquisition, conversion and expansion. Our headquarters are located in central Stockholm (Odenplan).

Employee benefits

• You have the freedom to decide where you work the best with our Work From Anywhere program with a one-off setup bonus included
• Generous pension plan
• Yearly budget for health, wellness and personal development
• Laptop and mobile phone of your choice with included cellular subscription.
• Regular social activities such as team events, meet ups, after works and off-sites
• Daily breakfast served at the office

If you have any questions about the position or need to reach out, please get in touch with our Director of Digital Marketing at ryan.walbridge@soundtrackyourbrand.com